Discover How to Use a Video Podcast to Dominate Your Industry and Close High-Ticket Clients!
“Sophie’s Top-to-Bottom of Funnel Marketing System CONSISTENTLY generates over 45 qualified leads, per week for my business and has supported us to be the go-to for our target audience in our [very saturated] niche...”
– Gavin Smith
The truth is, running a service-based business today looks nothing like it did even a few years ago.
The challenges are new, intense, and—sometimes—just plain overwhelming.
But at the heart of it all, you have a vision: you want to make a genuine impact with your business.
Over the years, I’ve worked with many business owners who shared this exact dream but struggled to turn it into a reality. In fact, back when I started my marketing career, I faced many of the same challenges...
It all started when I noticed a gap in the market: businesses were spending endless hours creating content, chasing the latest trends, and yet struggling to turn that effort into real growth.
I knew there had to be a better way.
So, I set out to develop a system that would allow service-based businesses to thrive, attract high-ticket clients, and scale without the chaos.
And after years of refining, testing, and transforming businesses across competitive industries like health, fitness, coaching, and marketing, I found it: a complete marketing system that works for any service-based business.
This system doesn’t rely on posting every day or chasing clients. Instead, it’s designed to position you as the authority in your field, using strategic content and a client-acquisition funnel that works even while you’re offline.
Here’s what I discovered:
- The most successful business owners aren’t the ones doing everything.
- They’re not reinventing the wheel or jumping on every new trend.
- They’re not spending all their time chasing the next client.
Instead, they have one core system for client acquisition—built around a single, effective content strategy.
And the results? Game-changing.
Using this system, I was able to help clients achieve:
> 10X to 250X revenue growth
> 250% more qualified leads
> Positioning as the go-to expert in their industry
With this framework, I watched their income, impact, and influence grow beyond what they ever thought possible. They finally had a strategy that worked, giving them freedom and control over their business growth.
At that point, I knew I had to make this available to other service-based business owners.
So, I poured years of experience, thousands of hours of testing, and countless success stories into a single resource designed to help anyone replicate this system in their own business.
And today, I’m stoked to share it with you in my book, "Dominate Your Industry."
This book holds everything you need to attract high-ticket clients, build authority, and scale—without burning out.
Ready to stop the hustle and build a business that truly thrives?


“Sophie’s marketing system took
1 hour a fortnight of my time & turned it in to a multi-platform lead generation machine that effortlessly grew my following and positioned me as the go-to in my industry. Would 100% recommend executing everything this genius of a woman suggests.”
– Amy P

“By following Sophie’s marketing system I was able to eliminate all competition. Her innovative approaches not only boosted my online visibility but also outperformed my competitors. Thanks to her guidance, I've experienced a significant surge in both brand recognition and sales”
– Herodotos C

“Sophie’s Top-to-Bottom of Funnel Marketing System CONSISTENTLY generates over 45 qualified leads, per week for my business.We are now the go-to for our target audience in our niche. This was when Reformer Pilates was at it's peak, trend wise & we have maintained these results ever since.”
– Gavin S
Sophie's Results...
Ruby, a Health and Fitness Coach
By recording 4 x 45-minute video sessions each month, we were able to power her own Top-to-Bottom of Funnel Marketing System in the weeks leading up to her fat loss program launch.
The results?
Over 120 sign-ups
$75K in sales in just one week
Before implementing this system, Ruby relied solely on Instagram Stories to make sales—a manual and exhausting process. Now, her content works for her 24/7, creating consistent revenue streams without the grind.
Imagine what this system could do for you...





The time to implement will vary depending on your current situation and how quickly you work. However, many readers have seen significant results within 90 days of implementing the strategies. The book provides a step-by-step guide, so you can work at your own pace.
While the book is primarily tailored for service-based businesses, the strategies apply to a wide range of industries, including consultants, course creators, agencies, and other professionals looking to scale their business using strategic marketing systems. If your business relies on attracting and converting clients, this book will provide immense value.
Not at all! This book is designed to help business owners at all stages of their journey.
If you’re just starting out, you’ll gain a clear roadmap to build a marketing system from the ground up.
If you’re experienced, you’ll learn strategies to refine your systems and scale more effectively.
Wherever you are in your business, the concepts in this book will meet you where you’re at and help you grow.
No, you don’t need a large budget to get started. The book focuses on leveraging resources you already have, like your expertise and time. Many of the strategies are designed to deliver maximum results with minimal upfront investment. As your business grows, you can scale your marketing efforts to fit your expanding goals.
While the system is optimised for online businesses, the principles can easily be adapted for in-person models. The strategies focus on building authority, visibility, and client acquisition, which apply to both digital and physical businesses. Whether you run a coaching business, agency, creative studio, or a professional service business, you’ll find actionable insights.
This book isn’t about surface-level tactics or the latest trends—it’s about creating a proven, repeatable system for sustainable growth. It focuses on long-term strategies like content repurposing, building authority, and creating a client acquisition funnel.
The system has been tested across industries and is backed by real results, not theory.
If you’re tired of gimmicks and want a blueprint that delivers consistent success, this book is for you.

Sophie Wilson is the founder of On Track Studio, a marketing agency that transforms service-based businesses into multi-dimensional brands using cutting-edge video podcasting strategies. With a proven system that has helped clients 10x to 250x their revenue, Sophie specialises in crafting marketing systems that position founders in front of their ideal audience and generate passive, high-quality leads.
Before launching On Track Studio, Sophie honed her expertise as a digital marketer, creating innovative strategies to make "boring" brands stand out. Now, she helps founders of professional and creative service-based businesses harness the power of video podcasts to build multi-platform marketing systems that expand their reach and revenue.
Sophie is also a lead generation expert, content strategist, and passionate advocate for simplifying marketing for busy founders. Her work has empowered clients in industries ranging from health and wellness to education and professional services. In addition to running her agency, Sophie hosts a business and marketing podcast, sharing thought-provoking conversations with industry leaders to help service-based business owners scale to eight figures and beyond.
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