Attention Service-Based Entrepreneurs, Agency Owners & Coaches: Unlock 10-250% Business Growth in 12 Months or Less.

Hot New Book From Sophie Wilson Reveals:

“New Proven System to Market Service Based Businesses"

Discover How to Use a Video Podcast to Dominate Your Industry and Close High-Ticket Clients!

“Sophie’s Top-to-Bottom of Funnel Marketing System CONSISTENTLY generates over 45 qualified leads, per week for my business and has supported us to be the go-to for our target audience in our [very saturated] niche...”

– Gavin Smith

Welcome to Running a Service Based Business in 2024.... 

  • Only 2% of service-based businesses ever reach 7 figures in revenue.
  • The rising cost of online ads has made traditional paid marketing strategies unsustainable.
  • Most business owners spend 70% of their time on marketing, leaving little time to work on what really matters—growing the business.

In today's saturated market, standing out has become harder than ever.

Client acquisition costs are at an all time high 

With constant pressure to be a social media dancing monkey 

Unsure how to break through all the noise 

So how do you go about creating the business you've always dreamed of, in such a competitive and confusing landscape?
​

  • You're probably feeling overwhelmed by all the marketing strategies you’re told are “essential” for success.
  • Your calendar is already packed with content creation, client appointments, and running your business—and you’re left with little time to focus on what really matters: growth.
  • You wonder if there’s a way to stand out without having to dance around on social media every day.
  • Or maybe you’re asking yourself if there’s a less exhausting way to attract clients and scale, without the constant grind.

The truth is, running a service-based business today looks nothing like it did even a few years ago.

The challenges are new, intense, and—sometimes—just plain overwhelming.

But at the heart of it all, you have a vision: you want to make a genuine impact with your business.
​

I have worked with 100s of service-based business owners like you...

Over the years, I’ve worked with many business owners who shared this exact dream but struggled to turn it into a reality. In fact, back when I started my marketing career, I faced many of the same challenges...
​
​It all started when I noticed a gap in the market: businesses were spending endless hours creating content, chasing the latest trends, and yet struggling to turn that effort into real growth.

I knew there had to be a better way.

So, I set out to develop a system that would allow service-based businesses to thrive, attract high-ticket clients, and scale without the chaos.

And after years of refining, testing, and transforming businesses across competitive industries like health, fitness, coaching, and marketing, I found it: a complete marketing system that works for any service-based business.

This system doesn’t rely on posting every day or chasing clients. Instead, it’s designed to position you as the authority in your field, using strategic content and a client-acquisition funnel that works even while you’re offline.

Here’s what I discovered:

- The most successful business owners aren’t the ones doing everything.
- They’re not reinventing the wheel or jumping on every new trend.
- They’re not spending all their time chasing the next client.

Instead, they have one core system for client acquisition—built around a single, effective content strategy.

And the results? Game-changing.

Using this system, I was able to help clients achieve:

> 10X to 250X revenue growth
> 250% more qualified leads
> Positioning as the go-to expert in their industry

With this framework, I watched their income, impact, and influence grow beyond what they ever thought possible. They finally had a strategy that worked, giving them freedom and control over their business growth.

At that point, I knew I had to make this available to other service-based business owners.

So, I poured years of experience, thousands of hours of testing, and countless success stories into a single resource designed to help anyone replicate this system in their own business.

And today, I’m stoked to share it with you in my book, "Dominate Your Industry."

This book holds everything you need to attract high-ticket clients, build authority, and scale—without burning out.

​Ready to stop the hustle and build a business that truly thrives?

Top-to-Bottom of Funnel Maketing System to: DOMINATE YOUR INDUSTRY

The book covers the exact system I used to scale multiple service-based businesses across the most competitive industries, and how you can do the same.

Client testimonials

What Others Are Saying About Sophie...

“Sophie’s marketing system took
1 hour a fortnight of my time & turned it in to a multi-platform lead generation machine that effortlessly grew my following and positioned me as the go-to in my industry. Would 100% recommend executing everything this genius of a woman suggests.”

– Amy P

“By following Sophie’s marketing system I was able to eliminate all competition. Her innovative approaches not only boosted my online visibility but also outperformed my competitors. Thanks to her guidance, I've experienced a significant surge in both brand recognition and sales”

– Herodotos C

“Sophie’s Top-to-Bottom of Funnel Marketing System CONSISTENTLY generates over 45 qualified leads, per week for my business.We are now the go-to for our target audience in our niche. This was when Reformer Pilates was at it's peak, trend wise & we have maintained these results ever since.”

– Gavin S

Sophie's Results...

$75K In One Week

Ruby, a Health and Fitness Coach

By recording 4 x 45-minute video sessions each month, we were able to power her own Top-to-Bottom of Funnel Marketing System in the weeks leading up to her fat loss program launch.

The results?
Over 120 sign-ups
$75K in sales in just one week
​
​Before implementing this system, Ruby relied solely on Instagram Stories to make sales—a manual and exhausting process. Now, her content works for her 24/7, creating consistent revenue streams without the grind.

Imagine what this system could do for you...

More Results...

Business & Mindset Coach, Riley: $600k AUD yearly revenue, sold out business retreat & in 18 months.

Music Studio Owner, Tobias: Sold Out Music Event & Increased Instagram followers by 328% in 90 days.

Graphic Design Agency Owner, Soojee:
Closed books for the entire year within 3 months.

Preview of "Dominate Your Industry"

I am going to show you everything & hold nothing back.

  • Page 19 Creating a "Market of One": The Science of Eliminating Competition
  • Page 27  The Exact Funnel Structure That Converting Cold Audiences into High-Ticket Clients
  • Page 32 Integrating Neuro-Marketing Techniques Into Your Video Podcast Strategy
  • ​Page 35 Optimising Your Video Podcast For Business Growth
  • ​Page 38 Paid Vs Organic Marketing: Limitless Opportunities with Organic Marketing
  • Page 42 Biggest Hurdles (And How To Overcome Them)
  • Page 46 The Foundation of Industry Domination: Key Action Steps 

In the book...

I Break Down, In Detail The 3 Core Pillars to Dominate Your Industry as a Service-Based Entrepreneur 

...and give you the exact action steps to implement them immediately

Pillar 

01. 

Top Of Funnel 

How to get in front of cold audiences who are currently 
interested in working with you.

Pillar 

02. 

Middle Of Funnel 

The science of nurturing your audience to choose YOU over everyone else in the marketplace.

Pillar 

03. 

Bottom Of Funnel 

A proven formula to CONVERT your leads to a high-paying clients (when you are offline).  

This book gives you a system that takes you OFF the hamster wheel of content creation and...
​

  • DOESN'T require a single dollar spent on ads to get your offers seen by ideal clients
  • DOESN'T rely on "likes", "shares" or "followers" on a single social media platform
  • DOES give you the exact formula to use ONE video recording session to attract ideal clients & convert them to high ticket clients

Chances are, you've already tried a bunch of other things to grow your business…

From churning out social media posts to attending endless networking events, investing in ads, and joining expensive programs that promised breakthroughs—you’ve probably tried just about everything. You might feel like you’re stuck on a treadmill, putting in all the effort with little to show for it, wondering if success will ever actually come.

Maybe you’re starting to think it’s just not in the cards, or hoping things will somehow shift on their own...

​But here’s the reality: This is the solution you’ve been looking for.

Now your may be thinking...

"I don't have time to launch a podcast"
Well, if you don't make the time now, you'll keep spinning your wheels trying everything else. The system in this book will save you more time, money & energy than you can imagine.
​
​Is this worth the investment?
What's the cost of staying stuck where you are? This will pay for itself within 24 hours of buying the book. The action steps in chapter 5 alone will be worth 100x the price of the book. PS. If you can't afford to risk such a small amount of money, this book isn't for you.​

​Who is Sophie to give me marketing advice?
I'm not special, I am just like you. But I've spent years experimenting with what actually works in professional and creative service based industries. I'm not here to tell you what to do, I'm here to show you a proven system that's worked for dozens of entrepreneurs  just like you.

Frequently Asked Questions

How long will it take to implement the strategies in this book?

The time to implement will vary depending on your current situation and how quickly you work. However, many readers have seen significant results within 90 days of implementing the strategies. The book provides a step-by-step guide, so you can work at your own pace.

Is this book only for service-based businesses, or can other types of businesses benefit from it?

While the book is primarily tailored for service-based businesses, the strategies apply to a wide range of industries, including consultants, course creators, agencies, and other professionals looking to scale their business using strategic marketing systems. If your business relies on attracting and converting clients, this book will provide immense value.

I’m just starting out in my service-based business. Is this book too advanced for me?

Not at all! This book is designed to help business owners at all stages of their journey.

If you’re just starting out, you’ll gain a clear roadmap to build a marketing system from the ground up.
If you’re experienced, you’ll learn strategies to refine your systems and scale more effectively.

Wherever you are in your business, the concepts in this book will meet you where you’re at and help you grow.

Do I need a large budget to implement the strategies in this book?

No, you don’t need a large budget to get started. The book focuses on leveraging resources you already have, like your expertise and time. Many of the strategies are designed to deliver maximum results with minimal upfront investment. As your business grows, you can scale your marketing efforts to fit your expanding goals.

Will this work for in-person businesses, or is it only for online models?

While the system is optimised for online businesses, the principles can easily be adapted for in-person models. The strategies focus on building authority, visibility, and client acquisition, which apply to both digital and physical businesses. Whether you run a coaching business, agency, creative studio, or a professional service business, you’ll find actionable insights.

How is this different from other marketing books?

This book isn’t about surface-level tactics or the latest trends—it’s about creating a proven, repeatable system for sustainable growth. It focuses on long-term strategies like content repurposing, building authority, and creating a client acquisition funnel.

The system has been tested across industries and is backed by real results, not theory.

​If you’re tired of gimmicks and want a blueprint that delivers consistent success, this book is for you.

About The Author

Sophie Wilson is the founder of On Track Studio, a marketing agency that transforms service-based businesses into multi-dimensional brands using cutting-edge video podcasting strategies. With a proven system that has helped clients 10x to 250x their revenue, Sophie specialises in crafting marketing systems that position founders in front of their ideal audience and generate passive, high-quality leads.

Before launching On Track Studio, Sophie honed her expertise as a digital marketer, creating innovative strategies to make "boring" brands stand out. Now, she helps founders of professional and creative service-based businesses harness the power of video podcasts to build multi-platform marketing systems that expand their reach and revenue.

Sophie is also a lead generation expert, content strategist, and passionate advocate for simplifying marketing for busy founders. Her work has empowered clients in industries ranging from health and wellness to education and professional services. In addition to running her agency, Sophie hosts a business and marketing podcast, sharing thought-provoking conversations with industry leaders to help service-based business owners scale to eight figures and beyond.​

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